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The Story Behind Brinker’s New Education Assistance Program [VIDEO]

Last month, Brinker International unveiled its new education assistance program, which became immediately available to all team members across the organization. The program, called ā€œBest You EDU,ā€ was developed in partnership with Pearson, which offers tools, products and services to companies to help provide education to their team members. ā€œBest You EDUā€ currently offers English as a Second Language (ESL) courses as well as educational tracks to help team members achieve a GED or associate’s degree at no cost. So far, over 500 Brinker employees have already signed up.
ā€œThe idea behind Best You EDU is really just an extension of what we’ve been doing for many years around wellbeing. For us, wellbeing is just a part of our foundation and a part of our people goals overall, and we seek to create the best life for all of our team members,ā€ explained Kelli Valade, president of Chili’s.
Research from Workforce Intelligence (formerly People Report) has shown that benefit offerings such as education assistance can go a long way in improving employee relations and long-term retention for restaurants. This is critical at a time where retention remains one of the top challenges for chain restaurants.
ā€œOvertime, the idea here is that we continue to foster the sense of internal promotion and development for our team members where they can grow with us or on their own,ā€ explained Chris Ebbeler, director of social media and community engagement at Chili’s. ā€œThis is a huge opportunity from a talent acquisition and retention standpoint to keep our best people, because we are showing we believe in them and their ability to influence the business.ā€
Check out the full interview with the Brinker leadership team about the inception and future of ā€œBest You EDU.ā€

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