Thursday, April 3 @ 1PM Central

How Torchy’s Tacos Uses Guest Feedback to Drive Hospitality & Growth

Lessons from the Field Series: Learning How Top Performers Do It

How does Torchy’s Tacos balance its bold, unconventional brand with exceptional hospitality? In this episode of Lessons from the Field, they will share how guest sentiment data is shaping service strategy, operational decisions, and brand growth.

  • An edgy brand with a heart of gold – How Torchy’s built a guest experience that’s as memorable as its food.

  • Chasing the context behind the number – Why guest feedback is more than just ratings, and how focusing on the “why” behind reviews creates real change.

  • Making data work for every level – How Torchy’s customized insights for GMs, regional leaders, and C-suite execs to turn guest feedback into action.

  • Competitive benchmarking & market positioning – How Torchy’s uses guest feedback to measure itself against competitors and refine its brand strategy.

Exterior of Torchy's Tacos restaurant with a lighted sign saying "DAMN GOOD" in front. The building is modern with large windows, and the entrance is decorated with lights and outdoor seating. The sky is clear at dusk.

Don’t miss this conversation on using guest sentiment to build guest loyalty, improve operations, and stay ahead of the competition.

Panelist

Brandon Rathert

Director, Brand Marketing at Torchy’s Tacos