Flat Sales Growth Still Yields Positive Guest Sentiment In May

Restaurant Guest Satisfaction Snapshot™

Top 5 Restaurant Brands

Best Restaurants Rated Socially for Food

Food

  • SweetFrog Premium Frozen Yogurt
  • Mi Cocina
  • Newk's Eatery
  • First Watch
  • Papa Murphy's
Best Restaurants Rated Socially for Service

Service

  • The Capital Grille
  • Eddie V's
  • SweetFrog Premium Frozen Yogurt
  • Del Frisco's Double Eagle Steakhouse
  • Mi Cocina
Best Restaurants Rated Socially for Intent to Return

Intent to Return

  • Mi Cocina
  • The Capital Grille
  • SweetFrog Premium Frozen Yogurt
  • Rudy's Bar-B-Q
  • Islands Restaurants

Connecting the Dots on Performance

Top DMAS

  • Best Restaurant Food DMA

    Food

    orlando, fl
  • Best Restaurant Service DMA

    Service

    tampa, fl
  • Best Restaurant Service DMA

    Intent to Return

    houston, tx
  • Best Restaurant Service DMA

    Beverage

    chicago, il
  • Best Restaurant Service DMA

    Ambiance

    tampa, fl
  • Best Restaurant Value DMA

    Value

    indianapolis, in

Bottom DMAS

  • Worst Restaurant Food DMA

    Food

    chicago, il
  • Worst Restaurant Service DMA

    Service

    miami, fl
  • Worst Restaurant Service DMA

    Intent to Return

    chicago, il
  • Worst Restaurant Service DMA

    Beverages

    charlotte, nc
  • Worst Restaurant Service DMA

    Ambiance

    st. louis, mo
  • Worst Restaurant Value DMA

    Value

    atlanta, ga

A long standing trend continued during May: restaurant guests in major Florida metropolitan areas tend to be the most satisfied with their restaurant experiences. During the month, guests in Orlando had the highest net sentiment score for food, while guests in Tampa led the country in net sentiment based on service and ambiance.

There was a surprise in this month's results. Los Angeles, which frequently topped the list in recent months for most positive net sentiment based on various restaurant attributes, dropped out of the list in May.

Restaurants in Houston have been consistently delivering superior restaurant experiences to their guests. Among the largest 25 DMAs in the country, this market has received the highest "intent to return" net sentiment score for three of the last four months. Their financial results also reflect this elevated guest sentiment. In fact, among the largest metropolitan areas in the country, markets in the top 8 based on same-store traffic growth during May include Orlando, Tampa and Houston.

*Net sentiment is the percentage of positive mentions minus the percentage of negative mentions for a given restaurant attribute.

The Restaurant Guest Satisfaction Snapshot is produced by data from Guest Intelligence™, a Black Box Intelligence Product™. Guest Intelligence is tracking over 192 brands to benchmark customer satisfaction and is the only online tool that integrates with operational performance data to validate the impact on financial performance. The algorithm determining ranking brands is based on sentiment and determined by Black Box Guest Intelligence. Brands included in this monthly snapshot must have a total of at least 250 mentions for the month. Restaurants must have a minimum number of units to be eligible as well. DMA rankings consider only the largest 25 areas.