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Summer Brand Camp is awesome, but you already knew that. We’ve all been through the trials of trying to get approval to attend a conference and while there are so many valuable reasons to attend, your superior might need those spelled out in an official professional manner. Have no fear, we are here to help, below is a draft of a letter for you to email or perform to the keeper of all fun. If they need more convincing, tell them to check out the testimonials from the C-suite on why sending your teams to Summer Brand Camp is such a brilliant idea.

Sure, Summer Brand Camp is a blast – we get to wear sundresses, jeans, shorts and flip flops, but the relaxing environment combined with the knowledge, awesome speakers and attendees makes for an unforgettable and priceless experience. (Ooh that sounded good—you should say that to your boss, too).

You can download the letter by clicking here too!


Dear Manager,

I would like to attend Black Box Intelligence (formerly TDn2K)’s Summer Brand Camp — it’s not your typical conference, and it’s not really “camp” — it’s an opportunity for both professional and personal development.

Each year, hundreds of industry leaders from foodservice marketing, operations and human resources come together to change the way we look at how we do business; especially in a digitally charged and social business focused world. Summer Brand Camp brings those departments together to learn from eachother, discuss industry trends, obstacles and opportunities.

This is the only conference that focuses on culture and branding for all levels of the organization, It brings together marketing, human resources and operations departments. There are a million reasons why I should, and would like to attend, but here are the most important:

1. Business has changed and I want to help make our organization better & more successful

2. Summer Brand Camp is about building lasting relationships with like-minded and smart people (like me!)

3. Data, insights and ideas are combined to give the single most well-rounded agenda possible with actionable takeaways

4. Two and a half days packed full of impactful speakers

5. “Campers” always leave Dallas full of knowledge, and motivated to be the change they wish to see in their organizations

6. Case studies are stale, I’ll learn real skills and proven strategies that we can actually use

7. I’ll participate in a community service project, during the conference and make a positive impact before I return to the office

I want to be a part of what will make this industry even more amazing than it proves to be, daily.

Please check the conference website. I’ve been watching the conference hashtag #SBrandCamp and there is a lot of buzz and excitement (year-round) about it.

The cost to attend the conference will be the registration fee, travel expenses and hotel. The detailed cost breakdown is listed below:

Conference Registration: as low as $347.50! There is a buy one get one free (full price reg $695) offer valid through March 15th. Single attendee registration is as follows:
February 23rd – March 16th: $395
March 17th – April 3rd: $495
April 4th – May 1st: $595
May 2nd – June 2nd: $695

Travel: (check out Kayak or Cheapflights.com for deals on flights!)

Hotel: $134 per night at the Westin Park Central in Dallas, Texas

I am confident you will see this as a worthwhile investment. It’s an irresistible opportunity for me to meet with industry vendors, professionals and speakers and the benefits of investing in the conference will show for years to come.

I look forward to coming back with more knowledge than mosquito bites to make our company even more awesome than it is already.


We hope that helps, and if there is anything else we can do to help your odds, please let us know. There are a couple of hundred people who have your back at #SBrandCamp