We are so excited to share that Black Box Intelligence (formerly TDn2K)’s Summer Brand Camp has been named as one of BizBash’s most innovative meetings of 2015! Check out the feature story below and huge thanks to our campers, sponsor partners, BTC Revolutions and The Event Lounge for contributing to such an incredible event!
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It seems as though people are busier than ever nowadays, with infinite choices of how to spend their time, their money, and their attention. That means people and companies that host face-to-face events such as conferences, trade shows, and meetings are challenged to provide value and relevance for every person they are trying to bring through their doors.
As marketing expert Seth Godin said: “No one accidentally goes to a conference. No one accidentally finds themselves at a convention. The people who are there are choosing to be there; they are choosing to pay attention … treat that attention like the privilege that it is.”