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Marketers can market anything. Marketing a brand that cares about people, profits and planet is the most fun, and rewarding.

Do you have clarity of your core business purpose? When you see the purpose, it drives results. We all have different companies, but we all share one thing in common: a founder had a dream, and built something from nothing.

The amazing speakers of Global Best Practices past captivated us with inspiring stories and goals to make for ourselves, and our brands. This is a roundup of the key takeaways and inspiring moments from our two days in Dallas. You’ll see the underlying message is that everything starts with people.

“You will leave the legacy you earn,” said Wally Doolin. “Make sure it’s the legacy you want.”

Kathleen Wood prepared us to be curve jumpers. We are in a market space that we’ve never seen before. It’s a world with no walls, boundaries or boarders—it’s a space where we have the opportunity to curve jump.

We need to have the courage to fear less, and lead more. It takes a leader to be courageous to jump to new spaces, or jump out of spaces that aren’t working — like the CEO of Target making the decision to pull all Target stores out of Canada.

Clarity of our core business model is key. You don’t know what McDonald’s core is, but we know what Chipotle’s is. Chipotle recalls things that aren’t up to their standards. They have world-class training, development and customer loyalty.
“Remember why you started, and speak the truth even if your voice shakes,” said Edna Morris.

To be great marketers, we need a great brand to market, and it starts with our purpose and passion for people. To engage people, you need to get their head and their heart.

chelsOne of the most sincere forms of respect we can give to our customers, colleagues and staff is to actually listen to what one another has to say. In the end, everyone wants to be seen as an individual, and valued for who we are and what we care about.

Respect begins with first believing in yourself and seeing the purpose. We have to Believe like Brady.

Tom Brady, 6th-round draft pick for the New England Patriots believed he could, so he did. When you see the purpose, it drives results. Tell yourself, and believe that you belong here and can execute at the highest level. Brady sent a message to his team that they need to protect him, then he can lead them.

We send a message to the people around us that’s contagious, and to be successful we need to have authentic relationships with the people we work with. You may no the able to build a company, but you can build a culture. A culture is bigger than a company.

Have the courage to embrace the change that is so often challenging to. If we want to be game changers, it’s not just about best practices, it’s about next practices.

“If you want to lead, you have to follow. If you want to be happy, you have to serve. If you want to get, you have to give” said John Miller.

The happiest moments are when you are helping others, if just for a moment we are improving their life. Do good. Be Happy.