BBI ROI: Average Star Rating Improvement
Annual $ Advantage of Using BBI on per Unit Basis
Extra Revenue for BBI Clients vs. Non-BBI Clients (Based on Star Rating Gap)
Annual $ Advantage of Using BBI on per Unit Basis
Segment
Estimated Additional Revenue ($)
Star Rating Gap Improvement
Fine Dining
$13,329
+0.06 stars
Upscale Casual
$22,391
+0.11 stars
Casual Dining
$38,312
+0.31 stars
Family Dining
$17,216
+0.23 stars
Fast Casual
$30,952
+0.45 stars
Quick Service (QSR)
$8,432
+0.21 stars
Industry Average
$30,116
+0.44 stars
Key Insight:
Translating the rating gap into dollars reveals the true cost of inaction. In Casual Dining alone, a single BBI client unit captures an estimated $38,312 more in annual revenue than non-BBI client counterparts.