The Beginning of Black Box Intelligence

Joni and Wally DoolinIn 1995, People Report™ founder Joni Thomas Doolin and a group of restaurant human resource executives from five leading restaurant chains agreed to share, and more importantly, to benchmark the key human resource statistics and workforce metrics that are critical to success and profitability. Joni knew that in a growing and competitive industry, restaurant leaders would need a reliable way to keep up. Subsequently, Joni and her team devised the survey that became the foundation for the People Report membership. Today, Workforce Intelligence (formerly People Report) is the premier provider of human capital intelligence for the restaurant industry. With a complete suite of monthly, quarterly and annual solutions, we track staffing levels, demographics, turnover and provide compensation analysis for our 200+ client companies.

Wally Doolin joined the mission in 2009 with a vision to deliver all the same insights Workforce Intelligence provided HR professionals for the operations and financial side of a restaurant business. This vision soon became Black Box Intelligence™ with metrics covering revenue, expense and consumer data. Like Workforce Intelligence, Financial Intelligence (formerly Black Box Intelligence) is a subscription-based product where we provide weekly interactive reports with drill-down capability including industry benchmarks based on the latest operational results. Financial Intelligence currently reports on 31,000 restaurant units in six unique segments and reflects $76 billion in annual sales revenue.

In 2013, Joni & Wally knew it was time to think bigger and integrate the voice of the guest. In an effort to keep up with the fast-paced environment of online communication in our culture, we developed White Box Social Intelligence™ (now known as Guest Intelligence), the restaurant industry’s first location-based social media listening tool to combine traditional social reputation management tools with operations, sales and competitive data analysis.

The three products came together under the same umbrella, now Black Box Intelligence (formerly TDn2K) in 2013. In 2019, Black Box introduced a fourth core platform, Consumer Intelligence™, a product that tracks consumer behavior driven by transactions from 20 million credit and debit cards.

Our clients have discovered that when they view their brand from these perspectives – human capital performance, financial capital performance and brand experience – they can uncover powerful insight to the health and wealth of their business. Our goal is to be a catalyst for our member companies to balance people and profits and make the best business decisions resulting in best-in-class performance results.

Black Box Intelligence CEO & Chairs

Kelli Valade

President & CEO

Joni Thomas Doolin

Founder & Chairwoman

Wally Doolin

Founder & Chairman

Our Team

Kelli Valade

President & CEO

Joni Thomas Doolin

Founder & Chairwoman

Wally Doolin

Founder & Chairman

Sheryl Coyne-Batson

Vice President, Partnerships & Client Success

Logan Byrd

Infrastructure Technology Architect

Monique Dilonga

Senior Manager, Client Success

Melissa Doolin-Koehne

Executive Director, Sales & Industry Relations

Victor Fernandez

Vice President, Insights & Knowledge

Saverio Ferraro

VP, Business Development

Mackenzie Hastings

Associate Business Analyst

Scott Hicks

Chief Information Officer

Sarah Higgins

Vice President, Marketing

Philip May

Senior Business Analyst

Jonathan Meek

VP, Finance

Gerret Montgomery

Director, Business Analytics & Operations

BenJamin Morin

Director, Software Development

Brittany Parker

Digital Marketing and Content Manager

Allyanna Pascone

Senior Business Analyst

Zach Stanford

Director, Insights

Nancy L Thomas


Rhea Thurman

Executive Assistant

Amy Valentine

Manager, Client Success

Want to work with us?

Black Box Intelligence (formerly TDn2K) provides software as a service, research and analysis to companies in the restaurant industry. We serve this community of leading companies who utilize our research and services by assisting them to improve their business practices. Our data yields incredible insights and helps our customers make decisions in the areas of sales, operations, marketing and human resources. Our team is hardworking and focused upon doing great work for our members – but we never forget to have fun in the process. Our days are fast paced and deadline filled… but we all enjoy coming to work.

Team collaboration doesn’t always mean just work – community service projects, Summer Olympics and guacamole cook offs are just a few events we like to do together. Your co-workers will probably ask you on your first day about your favorite music group, favorite beer/wine, if you have kids and/or pets, their names – you know, the important things in life!

We are currently looking for a Senior Software Engineer. Please attach your resume!

We are hiring! Looking for a Senior Software Engineer with experience in C#, SQL, RESTful services and Azure PaaS. Come join an employee-oriented company that has been proudly supporting the restaurant industry with performance analytics for over 25 years. Black Box Intelligence was recently named one of the Top 100 Places to Work by the Dallas Business Journal. If you are are ready for your next challenge, please attach your resume.

*Updated July 21, 2020