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Black Box Intelligence Executive Team

Company Leadership

Our team encompasses extensive restaurant expertise, with our employees featuring experienced industry operators, technologists and analysts. Our leadership group has the immense privilege of steering this talented group of individuals, and includes 20+year restaurant industry veterans, CX experts and a whole lot more.
Joe Henson
Chief Executive Officer
Lizanne Jones
Head of Finance
Smiling man with short gray hair, glasses, and a goatee wearing a dark blazer and light blue shirt, standing indoors with a window and blurred greenery in the background.
Victor Fernandez
Chief Insights Officer
A man with short dark hair and a beard is wearing a dark suit jacket over a light blue dress shirt. He is standing against a plain white background.
Jim O'Brien
Chief Revenue Officer
A man with short brown hair wearing a light gray sweater over a white collared shirt stands in front of a plain dark gray background, looking at the camera and smiling slightly.
Andy Smith
Chief Marketing Officer
George Wetz
Chief Product Officer
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Joe Henson

Chief Executive Officer

Professional Highlights:

  • Joined an internet Startup, CoolSavings, in 1997 as the 10th employee and helped it grow to $100M
  • Led a Global team at a speciality retailer and grew the online profitability by 75%
  • Launched the largest digital coupon network
  • Member of the deal team on 2 successful exits in 3 years; active in over 15 M&A transactions
  • Passion for building a strong, empowered and high performing teams

Based: Chicago, IL
Favorite Cuisine: Italian (Pizza & Pasta), Steakhouse (Meat & Potatoes guy) and any burger joint!
Favorite Dining Style: Fast Casual or Family Dining

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Lizanne Jones

Head of Finance

Professional Highlights
  • Leads the Finance team at Black Box Intelligence, ensuring accuracy, transparency, and strategic insight across all financial operations.
  • Brings extensive experience in SaaS, multi-entity consolidations, and guiding organizations through acquisitions and system integrations.
  • Passionate about building strong teams and improving processes that drive efficiency, clarity, and confidence in financial results.
Based: Atlanta, GA
Favorite Cuisine: I have a sweet tooth for all desserts (life is short—eat dessert first!) but also love the comfort of Italian dishes and the rich traditions of South African cooking.
Favorite Dining Style: I enjoy casual, family-style dining where good food and great company come together around the table.
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Victor Fernandez

Chief Insights Officer

Professional Highlights:

  • 20+ years of experience analyzing and studying restaurant industry data
  • Quoted in and contributed to stories in major national media and industry trade press
  • Experienced public speaker
  • Proven passion and commitment to elevate restaurants and those working in them

Based: Dallas, TX
Favorite Cuisine: Japanese, authentic Mexican, and BBQ
Favorite Dining Style: Anything that involves sitting outside in nice weather!

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Jim O’Brien

Chief Revenue Officer

Professional Highlights:

  • 20+ years in commercial team management
  • 10+ years in customer experience software leadership roles
  • Passionate about driving successful outcomes for clients and team members

Based: Chicago, IL
Favorite Cuisine: French and Cheeseburgers
Favorite Dining Style: Surrounded by family

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Andy Smith

Chief Marketing Officer

Professional Highlights:

  • 19+ year career starting as HR industry journalist and spanning all core marketing disciplines
  • Part of PowerReviews leadership team that successfully grew and exited that business
  • 8+ years in customer experience technology
  • A passion for telling stories through content, building huge brands and partnering closely with the rest of our Go To Market team to create shared success

Based: Chicago, IL
Favorite Cuisine: Depends on the day but if you’re forcing me to choose: Mexican, Thai, Japanese, Steakhouse, Pizza (NY not Chicago), anything Fast Casual
Favorite Dining Style: Fast Casual – easy, fast and tasty. Really nothing not to like.

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