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Restaurant Benchmarks for Suppliers

Supplier Intelligence

Track, scrutinize and benchmark key restaurant metrics. Deep insights to inform supplier strategy.

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Comprehensive reporting from the industry’s largest financial data set

120,000
Restaurant Units
$153bn
Annual Sales
99%
US DMAs

Informing growth strategies at the best suppliers to restaurants

Six restaurant segments covered
21 unique metrics monitored
Segment at national , regional, state and DMA level
Up to six years of historic trend data

BBI Customer Perspective

“Two-thirds of table top purchases are driven by replenishment, which makes the traffic monitoring we get through BBI so important as it tells us where we need to target our sales efforts.”

George Kalamaras – Sr Market Research & Insights Manager, Libbey Glassware

Image of a promotional poster featuring the text "How Libbey Uses Data to Predict Sales" with "Data" highlighted. There's a smiling person wearing a white shirt, and logos at the bottom, including Lessons in the Field and Black Box Intelligence.

Supplier insights for more effective supplier strategies

Having a strong grip on the performance of your core buyer segments is key to your own success. Without accurate, representative, precise data, you leave a lot to chance.

With Supplier Intelligence, you leverage the gold standard for restaurant performance insights, providing the knowledge required for you to focus your efforts in the best way for your business.

Chart titled "Last Month" showing various sales metrics: Comp Sales 14.2%; Comp Traffic 4.8%; Top Performing Segment - Fine Dining; Food Sales 14.9%; Beverage Sales 15.9%; Worst Performing Segment - Quick Service; Dine Sales 25.3%; To Go Sales -5.9%; Guest Check Growth 8.5%.
“Supplier Intelligence has been a wonderful tool to augment our understanding of the dining channel and “shift or stay” on strategy accordingly. When speaking with our key dining customers, we are PROUD to tell them that we purchase the data in part to be able to better align with them and speak their language.”
Simone Ventura, Director, Customer Solutions, Total US On-Premise – Bacardi USA
Portrait of a woman - Simone Ventura, Director of Customer Solutions at Bacardi - with shoulder-length brown hair wearing a white blouse. She is smiling against a plain brown background.

Restaurant Performance Metrics Covered

With Supplier Intelligence, you receive weekly updates on:

  • Sales

  • Traffic

  • Check growth

  • Check dollar

  • Avg. weekly sales

  • Food sales growth

  • Drive thru

  • Beverage sales growth

  • Dine-in

  • To-go

  • Catering

  • Delivery

  • Banquet

  • Day part splits

  • And more…

Use Cases

Restaurant suppliers use Supplier Intelligence to:

  • Optimize inventory: Adjust stock levels based on restaurant traffic patterns, preventing both overstocking and shortages.

  • Increase sales: Focus sales efforts on high-demand periods and thriving restaurant segments for better targeting and higher conversion rates.

  • Improve customer relationships: Anticipate client needs and deliver proactive solutions to build stronger, longer-term relationships.

A white delivery truck is being loaded with large cardboard boxes on wooden pallets, using a pallet jack, at a warehouse dock. The area is partially covered, with an open view of the sky and nearby buildings.

See what Supplier Intelligence can do for you

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