Restaurant Sales and Traffic Benchmarks

Financial Intelligence

Track, scrutinize and benchmark sales and traffic. Deep insights to empower meaningful operational improvements.

Data-led growth

Seize every growth opportunity

Having a strong grip on your performance and how it compares to the market is key to unlocking sales and traffic growth potential. Without accurate, representative, and segmentable data, you leave a lot to chance. Financial Intelligence provides the direction, knowledge, and oversight needed to make confident decisions.

Traffic and Sales Insight

Gain a 360° view

Understand sales and traffic performance with interactive and customizable dashboards that enable you to uncover exactly what’s impacting your numbers over time.

A data dashboard showing comparative sales by region in a map. Your company has 14.52% total sales, compared to the industry average of 5.30%. The chart also includes weekly, monthly, and quarterly trends.

View food and beverage sales, sales-per-labor-hour, and traffic-per-labor-hour

Access check-growth over daily, weekly, monthly, quarterly or annual time periods

View omni-channel data for on/off-premise or other sales types

See sales and guest traffic data by day-part

Segment by geography or location-type

“We use Black Box Intelligence to stack rank potential franchisees as we look to expand. It really provides us with the agility to go to market effectively.”

Maria Rivera, CEO, Smalls Sliders

A woman wearing glasses and a turtleneck smiles during a video call. Text reads: "Insights for Fast Growth Brands: The Role of Data and Restaurant Sales and Traffic Benchmarks in Smalls Sliders' Success. Maria Rivera, CEO, Smalls Sliders.

Meaningful comparisons

Compare your sales and traffic performance against the market

See your data against other restaurants by industry, segment or cuisine
Drill down into geographies, Nielsen DMAs and your Comp Units
Weekly, monthly, quarterly, and annual comparisons

Happy employees = happy guests = traffic and sales

Analyze impact of employee turnover and guest sentiment on financial performance by combining Financial Intelligence with the rest of the Black Box Intelligence platform.

Size and understand the correlation between each of these critical components of your overall business strategy.

“The use of Black Box has helped improve our overall performance in same store sales and guest counts. We share this data weekly with our operators and it pushes them to improve their performance.”

Mike Axiotis, President, Lehigh Valley Restaurant Group dba Red Robin

“We really enjoy your team and their insight. Your product has made us better operators and franchisors. Really helps to tell a story. Keep the intel coming.”

Joe Hummel, CEO Twin Peaks

Smiling man with short dark hair wearing a dark, patterned button-up shirt over a black t-shirt, posed against a white background, ready to discuss Restaurant Sales and Traffic Benchmarks.

“Financial Intelligence is now one of my NEW BESTIES! The Intelligence dashboard is so easy to navigate but insightful enough to be able engage on executive conversations and get perspective of actions we could take for the brand.”

Alejandra Gonzalez, Marketing Director, Brinker International

A woman with long brown hair smiles at the camera. She is wearing a black top with a floral pattern and is posed in front of a plain, dark gray background, giving off the poise of someone ready to discuss Restaurant Sales and Traffic Benchmarks.

“I really like the competitor reporting. With our brand being in one of the smaller categories (Family Dining), it was very helpful for us to build a customized index that gives us more regional granularity.”

Gordie Galloway, Executive Director, Finance – Dine Brands