Who we are

Founded by restaurant operators, we’ve been building products and services that empower multi-unit restaurants to get better ever since.

Black Box Intelligence was started by people steeped in the industry due to a requirement gap they experienced as operators. Their mission was simple: bring restaurant leaders from across the organization together to build a community of shared restaurant data, insights, and knowledge. Today, we are focused on supporting and empowering a vision for operational excellence across employee and guest experience that drives quantifiable sales and traffic.

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Who we are

Passionate restaurateurs

Black Box Intelligence is now a global business, made up of passionate restaurant industry veterans and tenured technologists.

We care deeply about the brands and space we serve – we believe that running and growing restaurant chains is one of the hardest business challenges in existence. But we also believe that if you can overcome all the obstacles that present themselves and get it right, the sky’s the limit. We aim to offer the guidance and support to help these complicated organizations become the superpowers of cultural significance they typically aspire to be.

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Executive team

Meet our leadership group

Our History

How we got here

First restaurant workforce benchmarks

Founders Wally and Joni Doolin agree to share and benchmark workforce metrics critical to their success with a group of restaurant executives from leading restaurant chains.

Workforce and financial data come together

People Report and Black Box Financial Intelligence Emerge as TDn2K: Transforming Data into Knowledge for Restaurant & Hospitality Industries.

Black Box Intelligence guest data

Black Box launches company-specific and industry-wide sentiment monitoring. For the first time, teams can assess how well they’re executing their brand promise compared to other restaurants within their segment.

Black Box Intelligence acquired by Diversis Capital

People Report becomes Workforce Intelligence to round out the Black Box Intelligence Platform that includes Financial Intelligence, Guest Intelligence, Consumer Intelligence, and Supplier Intelligence.

MillerPulse acquired

Acquisition gives BBI the largest and most powerful dataset, representing 72,000 restaurant units and $153 Billion in annual revenue.

AreTheyHappy acquired

Acquisition enables BBI organizations to better respond to guest feedback with tools to monitor online reviews, manage social media and analyze customer feedback in one intuitive dashboard.

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Our vision

Where we’re going

We have a very clear vision for the future. We recognize the power and quality of our legacy and are proud of it. But we know the industry needs more.

Our goal is to offer data-driven strategic direction for operational enhancements directly attributable to revenue. And provide practical tools and guidance to help restaurants execute against that.

A display screen shows the "Employer of Choice Nominees" with logos of various companies: Eat'n Park, Parkhurst Dining, Taco Bell, Panera Bread, Whataburger, Islands, Apple American Group, The Capital Grille, Bahama Breeze, LongHorn Steakhouse, Panda Express, Seasons 52, Cheesecake Factory, Silver Diner, and Olive Garden.

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