Predictable ROI

Understand what actions generate what outcomes.
And get them done.

Correlation-based models – built on 30 years of data – accurately map guest experience initiatives to financial performance.

Traffic and sales modeling

True financial impact of guest experience

0.5%
higher sales growth for restaurant brands that improve net sentiment
34%
difference in portion sentiment scores between highest and lowest traffic performers in limited service segment
8x
higher traffic growth for brands with most improvement in value net sentiment between 2019 and 2023
4.0%
higher sales growth for restaurants with increasing average star rating

Project outcomes

It’s all about traffic and sales

Our approach is grounded in the simple formula: happy employees = happy guests = revenue = growth.

With Black Box Intelligence, you understand precisely to what extent this is the case in your business, know the guest experience and workforce management factors having the biggest impact on traffic and sales, and are empowered with tools to do something about it.

“It’s a daily, weekly, monthly, quarterly use for helping us truly understand why sales are up or down. From people to traffic, it’s woven into our DNA. All of our leaders participate in using the data.”

Joe Hummel, CEO Twin Peaks

Predictable results

Focus guest experience action
for financial impact

Top 25 vs bottom 25: Executives tell us that “running a successful restaurant business is about figuring out what your top 25% units are doing right, and doing the same in your bottom 25%.” Understand exactly what is driving sales and traffic performance. Course correct accordingly.

Get it done

Empower action

Once you’ve identified what actions need to be taken, activate your operators to execute them with the Black Box Intelligence platform.

  • Insight distribution: Get the right information in the right hands to do something about it.

  • Trigger follow up: Task management capabilities enable impactful and consistent direction to operators.

  • Connect directly with guests: Respond to guest feedback to strengthen and/or recover customer relationships.

A screenshot of a customer complaint email. The email, sent by Gina Bradley, describes receiving an incorrect and cold order from a restaurant on December 22, 2022, at 8:56 p.m. Internal notes include a message from guestXM Support requesting staff training on order accuracy.

See what Black Box Intelligence can do for you

The Black Box Intelligence Platform

GuestXM

Measure, monitor and improve guest experience.

Guest Intelligence

Turn guest insights to sales and traffic.

Workforce Intelligence

Comprehensive workforce benchmark insight.

Financial Intelligence

Track, scrutinize and benchmark sales and traffic.