Guest Experience Surveys: Menu-Level Feedback

Guest Experience Surveys That Lead to Better Experiences and More Sales

Designed exclusively for the restaurant industry, Survey Studio is our guest experience survey solution that captures post-visit feedback on specific menu items – and then transforms it into actions for restaurant teams.

Get it right first time, every time.

How Survey Studio Helps Restaurant Brands

Win and Retain More Customers

BBI Survey Studio Has Helped Restaurant Brands:

Improve Customer Retention

Reduce unhappy guests by 34% by managing the root causes of dissatisfaction.

Increase Customer Acquisition

Deliver 14% more happy guests and boost word of mouth customer advocacy.

Improve Menu Margins

Increase menu margins by 2.5% while managing and growing guest satisfaction.

Guest Experience Surveys Made Easy

How Survey Studio Works

Collect Guest Sentiment Anywhere, Any Time
1

Capture experiences across table service, counter service and self-service to takeaway, delivery and retail via QR codes, post-dine emails, or BBI devices.

Smart Surveys Uncover the ‘Why’ of Customer Satisfaction
2

Highly engaging 1-minute feedback surveys that collect customer insights in real-time, for every location, across every shift, every server and every menu item.

Smart Actions Transform Data Into Targeted Efforts
3

Smart Actions highlight the most critical execution issues and provide smart workflows that empower teams to work on the actions they can resolve.

Logo for Pacific Catch Westcoast Fish House, featuring a stylized fish above the restaurant name in black text on a gray background.

“I honestly believe that BBI Survey Studio is the only tool I’ve come across that gives operators the opportunity to capture guest feedback at a scale which gives you confidence in the information you’re collecting, and then to be able to take actions on that.”

Steve Kelly, Chief Marketing Officer at Pacific Catch

Delivering Outcomes

Our guest experience survey solution – BBI Survey Studio – combines cutting-edge experience applications with professional services to accelerate value. Our programs focus on increasing customer retention, margins and sales.

Three people wearing aprons are seated at a table in a restaurant, collaborating and looking at something in front of them. One person stands behind, leaning in to join the conversation. The image has a purple overlay.
Team Development
Server-level training insights
Menu Innovation
De-risk, speed up and stress test
Maximize Margins
Menu engineering for sentiment
Optimize Service
Improve experiential impact
Concept Launching
Agile concept development
Enhance CRM & Loyalty
Boost reviews, retention & recovery

“With BBI, we are able to optimize every guest experience with greater confidence and speed than ever before.”

Rob Papps
CEO, Nando’s

“Our NPS has been steadily increasing. We’ve also seen our online reputation scores climbing and we have seen a direct link between NPS and sales growth.”

John Welsh
MD, Hickory’s Smokehouse

“Preserving and retaining our to-go guests are now huge parts of our business. This [BBI] data changes that and helps us get better.”

Hernan Mujica
CIO, Texas Roadhouse

“It was like someone had turned on the lights. Within two weeks we were seeing an uptick in our NPS and after a further two weeks, we were seeing higher sales growth.”

Chris Hill
CEO, New World Trading Company

“I’ve not come across a better system of gaining actionable guest feedback in the moment. [Restaurant managers] have a tool now that enables them to very specifically drill down on what they can do to improve the guest experience.”

Chris Westcott
CEO, Iron Hill Brewery & Restaurant

“We’ve seen remarkable growth in both our NPS and online reputation, which has risen by 1.5 stars, since working with BBI.”

Dean Wilson
Director, Olive Tree Brasserie

“BBI definitely gives you that power to make change. If you’re the kind of organization that is striving to be the very best then [BBI] gives you the information that you can act on.”

Richard Colclough
MD, Parogon Group

The Ultimate Guest Intelligence

Survey Studio is a Key Pillar of a Bigger, Holistic Guest Experience Platform

Integrations

Connect with tools you already use to collect more and better feedback.

Reputation Management

Close the loop on every digital touchpoint from a single inbox.

AI Sentiment Measurement

Surface and size difference-making strategy decisions fast.

Performance Intelligence

Fueling the AI Restaurant Command Center With Unrivaled Guest Experience Insights

The menu-level insights provided by Survey Studio combines with the rest of the BBI guest experience management solution to fuel our our AI Restaurant Command Center – Performance Intelligence – with key guest experience inputs that accelerate sales and traffic.

Know what’s working, what’s failing, and exactly what to do next.
Dashboard displaying performance metrics for "BBI Kitchen," including sales data, average rating, visitor counts, and graphical trends. The interface features tabs for insights, financials, and team data with graphs and tables.
Average Star Rating and Guest Sentiment Example

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