Restaurant Performance Management for Marketers

Deliver Truly ROI-Focused Marketing Initiatives
and Campaigns

As a marketing leader in a multi-chain restaurant brand, you’re responsible for shaping the guest experience and driving brand loyalty. But with dozens—or even hundreds—of locations, implementing and measuring the success of marketing initiatives at scale is a complex challenge.

Prioritize for Impact

Make Every Campaign Investment Count

Many vendors help you measure the effectiveness of specific marketing campaigns. But what makes us unique is the ability to project this very precisely to guest sentiment, traffic and sales based on extensive historical market knowledge.

Ensure your menu changes, pricing strategies, loyalty programs, and promotions deliver the intended impact.

8x

Higher Traffic Growth for Brands with Biggest Net Sentiment Improvement Between 2019 and 2023

4%

Higher Sales Growth for Restaurant Brands That Improve Net Sentiment

0.5%

Higher Annual Sales Growth for Restaruant Brands That Improve Net Sentiment

Solution

Ruthless Prioritization: How We Help You Optimize Marketing Spend

Map Everything to Traffic and Sales

Analyze every marketing and guest experience initiative through the lens of financial impact.

Aggregated Measurement

Understand what customers are saying about your marketing and experience initiatives across all locations in one centralized view.

Performance Tracking for Key Initiatives

Measure the impact of menu changes, pricing adjustments, loyalty programs, and promotions.

Become Completely ROI-Focused

Ruthlessly prioritize marketing investments that deliver the highest financial return.

Contextualize Performance

Compare how you stack up on your core focus areas to industry and regional peers.

Unit Sentiment Comparisons

Identify how response to your marketing strategies differ by location to pinpoint strengths and weaknesses.

Product Teaser

How Our Platform Helps You Assess Marketing Campaigns

Our platform is malleable to your needs and enables you to understand top level impact of your campaigns (as shown here) and dig right down to individual feedback submissions for that underlying context.

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See What BBI Can Do For You

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Optimize Your Marketing Campaigns for Maximum ROI

Why Black Box Intelligence?

Clear Answers: See exactly where you can and should make campaign improvements.

We Tell You What to Do: Know exactly where to focus efforts to enhance any marketing initiative.

Focused Improvements: Know the financial impact of changes so you can prioritize what matters most.

BBI Customer Perspective

“Correlating the financial data with the workforce and guest sentiment data tells us a very clean story. The BBI platform helps us to see how much we are living up to our brand promise.”

Brad Jacobus, CMO – Jim ‘N Nicks

Real Results, Real Impact

Pinpoint What Drives Guest Sentiment: Understand the specific factors—staffing, process, KPIs, the market—that impact whether a marketing campaign hits or misses.
Actionable Insights for Improvement: Know exactly where to focus efforts to enhance any marketing initiative.
Commercially-Focused Improvements: Elegantly and clearly tie marketing changes, initiatives and campaigns to tangible financial outcomes, making prioritizing and gaining internal buy-in so much easier.

Ready to get started? Let Black Box Intelligence help you ensure every marketing dollar improves guest experience and strengthens brand loyalty.

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