Their Story:
Willie’s brings the classic Icehouse experience to communities across Texas. The brand began as a humble burger shack in Houston in 1993, and they’ve been Texas’ go-to spot for kicking back with friends and family ever since.
Challenges:
• Understanding how Willie’s Icehouse compares to the competition
• Managing multiple areas of the business while keeping a balance of the teams’ digital activities
• Not having the right tools for sales and traffic data
Solutions:
• Guest Intelligence
• Workforce Intelligence
• Financial Intelligence
Results:
• With BBI, Willie’s can set attainable benchmark goals that the team can monitor progress
• BBI’s insights are shared with every department and member of their team
• BBI has allowed Willie’s to track customer experience better
• Streamlined data has allowed Willie’s to monitor the overall health of the brand better
• With more cohesive data, they’ve become more proactive in their approach to addressing the health of their employees and business