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Black Box Intelligence Executive Team

Company Leadership

Our team encompasses extensive restaurant expertise, with our employees featuring experienced industry operators, technologists and analysts. Our leadership group has the immense privilege of steering this talented group of individuals, and includes 20+year restaurant industry veterans, CX experts and a whole lot more.
A man with a bald head in a navy blue suit jacket and light blue shirt stands smiling in front of a blurred outdoor background with greenery and water.
Joe Henson
Chief Executive Officer
A woman with shoulder-length brown hair in a dark green dress stands smiling with arms crossed in front of a blurred outdoor background of trees and blue sky.
Lizanne Jones
Head of Finance
A man with gray hair, a beard, and glasses is wearing a black suit jacket over a white button-up shirt. He is smiling and standing in front of a blurred outdoor background with greenery.
Victor Fernandez
Chief Insights Officer
A man with short brown hair and a beard is standing outdoors, wearing a dark textured sweater over a collared shirt. The background shows blurred greenery and a blue sky.
Jim O'Brien
Chief Revenue Officer
A woman with long curly blonde hair, wearing a navy blazer over a blue and white striped top, stands smiling in front of a blurred outdoor background with green and yellow tones.
Amy Valentine
VP, Customer Success
A man wearing a dark blazer over a striped shirt stands outdoors with blurred trees and a body of water in the background. He looks directly at the camera with a neutral expression.
Andy Smith
Chief Marketing Officer
A man with short brown hair, wearing a blue button-up shirt, stands outdoors smiling. The background shows a blurred landscape with greenery and water in the distance.
George Wetz
Chief Product Officer
A man with short gray hair and glasses is wearing a light gray polo shirt, standing outdoors with blurred greenery and a body of water in the background.
Jon Haarmann
VP, Software Engineering
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Joe Henson

Chief Executive Officer

Professional Highlights:

  • Joined an internet Startup, CoolSavings, in 1997 as the 10th employee and helped it grow to $100M
  • Led a Global team at a speciality retailer and grew the online profitability by 75%
  • Launched the largest digital coupon network
  • Member of the deal team on 2 successful exits in 3 years; active in over 15 M&A transactions
  • Passion for building a strong, empowered and high performing teams

Based: Chicago, IL
Favorite Cuisine: Italian (Pizza & Pasta), Steakhouse (Meat & Potatoes guy) and any burger joint!
Favorite Dining Style: Fast Casual or Family Dining

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Lizanne Jones

Head of Finance

Professional Highlights
  • Leads the Finance team at Black Box Intelligence, ensuring accuracy, transparency, and strategic insight across all financial operations.
  • Brings extensive experience in SaaS, multi-entity consolidations, and guiding organizations through acquisitions and system integrations.
  • Passionate about building strong teams and improving processes that drive efficiency, clarity, and confidence in financial results.
Based: Atlanta, GA
Favorite Cuisine: I have a sweet tooth for all desserts (life is short—eat dessert first!) but also love the comfort of Italian dishes and the rich traditions of South African cooking.
Favorite Dining Style: I enjoy casual, family-style dining where good food and great company come together around the table.
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Victor Fernandez

Chief Insights Officer

Professional Highlights:

  • 20+ years of experience analyzing and studying restaurant industry data
  • Quoted in and contributed to stories in major national media and industry trade press
  • Experienced public speaker
  • Proven passion and commitment to elevate restaurants and those working in them

Based: Dallas, TX
Favorite Cuisine: Japanese, authentic Mexican, and BBQ
Favorite Dining Style: Anything that involves sitting outside in nice weather!

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Jim O’Brien

Chief Revenue Officer

Professional Highlights:

  • 20+ years in commercial team management
  • 10+ years in customer experience software leadership roles
  • Passionate about driving successful outcomes for clients and team members

Based: Chicago, IL
Favorite Cuisine: French and Cheeseburgers
Favorite Dining Style: Surrounded by family

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Andy Smith

Chief Marketing Officer

Professional Highlights:

  • 19+ year career starting as HR industry journalist and spanning all core marketing disciplines
  • Part of PowerReviews leadership team that successfully grew and exited that business
  • 8+ years in customer experience technology
  • A passion for telling stories through content, building huge brands and partnering closely with the rest of our Go To Market team to create shared success

Based: Chicago, IL
Favorite Cuisine: Depends on the day but if you’re forcing me to choose: Mexican, Thai, Japanese, Steakhouse, Pizza (NY not Chicago), anything Fast Casual
Favorite Dining Style: Fast Casual – easy, fast and tasty. Really nothing not to like.

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