Guest Experience Surveys: Menu-Level Feedback

Guest Experience Surveys That Lead to Better Experiences and More Sales

Designed exclusively for the restaurant industry, Survey Studio is our guest experience survey solution that captures post-visit feedback on specific menu items – and then transforms it into actions for restaurant teams.

Get it right the first time, every time.
A smartphone displays a restaurant review app for "El Patio," powered by Black Box Intelligence's Restaurant Survey Platform, asking "How was your food?" with a search bar and visible food dishes in the background.

30+ Years Serving the Biggest Names in the Restaurant Industry

How Survey Studio Helps Restaurant Brands

Win and Retain More Customers

Two restaurant workers wearing aprons look at a laptop together, smiling as they discuss the Guest Experience Survey. They are seated at a table set for dining, with empty wine glasses and plates around them.

BBI Survey Studio Has Helped Restaurant Brands:

Improve Customer Retention

Reduce unhappy guests by 34% by managing the root causes of dissatisfaction.

Increase Customer Acquisition

Deliver 14% more happy guests and boost word of mouth customer advocacy.

Improve Menu Margins

Increase menu margins by 2.5% while managing and growing guest satisfaction.

+15
Point NPS Increase

-27%
Fewer Unhappy Guests
Black and white Nando’s logo featuring a stylized rooster with a heart-shaped design in its body, standing above the word “Nando’s” in bold, playful lettering.

+14

Point NPS Increase

-50%

Fewer Unhappy Guests
Hickory’s Smokehouse logo featuring bold black text with decorative flourishes on a white background.

+14

Point NPS Increase

-33%

Fewer Unhappy Guests
Black logo with a stylized outline of a fish above the words "Pacific Catch" written in a bold, flowing script on a white background.

+4

Point NPS Increase

-33%

Fewer Unhappy Guests
Logo for Iron Hill Brewery & Restaurant featuring bold, modern black text on a light background.

Guest Experience Surveys Made Easy

How Survey Studio Works

A person with light blue nail polish is holding a smartphone displaying a food review app, featuring a Guest Experience Survey to rate chicken ramen with thumbs-up and thumbs-down options for look, taste, portion, and value.

Collect Guest Sentiment Anywhere, Any Time
1

Capture experiences across table service, counter service, and self-service to takeaway, delivery and retail via QR codes, post-dine emails, or BBI devices.

Three smartphone screens show a food delivery app’s Guest Experience Survey: selecting an issue (e.g., delivery, packaging, price), specifying the problem (e.g., slow delivery), and detailing food issues (e.g., cold food, missing items).

Smart Surveys Uncover the ‘Why’ of Customer Satisfaction
2

Highly engaging 1-minute feedback surveys that collect customer insights in real-time, for every location, across every shift, every server, and every menu item.

A laptop and a smartphone display the same Guest Experience Survey dashboard interface, featuring charts, scores, actions, and insights related to food, drink, and service quality. The interface uses bright colors and organized text boxes.

Smart Actions Transform Data Into Targeted Efforts
3

Smart Actions highlight the most critical execution issues and provide smart workflows that empower teams to work on the actions they can resolve.

Logo for Pacific Catch Westcoast Fish House, featuring a stylized fish above the restaurant name in black text on a gray background.

“I honestly believe that BBI Survey Studio is the only tool I’ve come across that gives operators the opportunity to capture guest feedback at a scale. It gives you confidence in the information you’re collecting, and then to be able to take actions on that.”

Steve Kelly, Chief Marketing Officer at Pacific Catch
A middle-aged man with short dark hair and a beard, wearing a light blue checkered shirt, poses in front of a softly blurred brown background, ready to share insights from the Guest Experience Survey.

Delivering Outcomes

Our guest experience survey solution – BBI Survey Studio – combines cutting-edge experience applications with professional services to accelerate value. Our programs focus on increasing customer retention, margins, and sales.

Three people wearing aprons are seated at a table in a restaurant, collaborating and looking at something in front of them. One person stands behind, leaning in to join the conversation. The image has a purple overlay.
Team Development
Server-level training insights
A chef in a white uniform and black "RESTAURANT BLIND" apron prepares food in a kitchen with a purple filter—inviting guests to reflect on their meal in the upcoming Guest Experience Survey.
Menu Innovation
De-risk, speed up and stress test
Four chefs in a commercial kitchen prepare and plate food at a counter, focusing on their tasks. One person, possibly referencing a Guest Experience Survey, appears to be giving instructions or feedback to the others.
Maximize Margins
Menu engineering for sentiment
A smiling waitress serves food to a happy couple at a restaurant table, while other people converse and work on laptops in the background, reflecting a warm, lively atmosphere perfect for gathering Guest Experience Survey feedback.
Optimize Service
Improve experiential impact
A person wearing an apron hands stacked takeout food containers to another, who places them into an insulated delivery bag—ensuring every order is ready for a seamless Guest Experience Survey.
Concept Launching
Agile concept development
A woman with curly hair and glasses sits at an outdoor café table, smiling at her phone as she fills out a Guest Experience Survey. There is a drink with a straw and some food in front of her. People walk by in the background. The image has a purple tint.
Enhance CRM & Loyalty
Boost reviews, retention & recovery
The image displays the Peloton logo, featuring the brand name "Peloton" in bold, modern black letters with a stylized 'P' icon to the left, often seen on materials like the Guest Experience Survey.

“With BBI, we are able to optimize every guest experience with greater confidence and speed than ever before.”

Rob Papps
CEO, Nando’s

A person sits cross-legged on the floor reading a book, surrounded by a pile of books and holding an open book in their hands, perhaps filling out a Guest Experience Survey. Shelves full of books are behind them.

“Our NPS has been steadily increasing. We’ve also seen our online reputation scores climbing and we have seen a direct link between NPS and sales growth.”

John Welsh
MD, Hickory’s Smokehouse

A black silhouette of a teapot with a handle on top, a spout on the right, and a round lid in the center—an understated design, as simple and direct as a Guest Experience Survey.

“Preserving and retaining our to-go guests are now huge parts of our business. This [BBI] data changes that and helps us get better.”

Hernan Mujica
CIO, Texas Roadhouse

A stylized black compass rose with dotted accents is to the left of bold capital letters "NWTC," representing direction and clarity, much like a Guest Experience Survey, all set on a white background.

“It was like someone had turned on the lights. Within two weeks we were seeing an uptick in our NPS and after a further two weeks, we were seeing higher sales growth.”

Chris Hill
CEO, New World Trading Company

Logo for Ronhill Brewery & Restaurant featuring a stylized bird formed from barley and hops above bold text that reads "RONHILL BREWERY & RESTAURANT," designed to reflect the quality noted in our Guest Experience Survey.

“I’ve not come across a better system of gaining actionable guest feedback in the moment. [Restaurant managers] have a tool now that enables them to very specifically drill down on what they can do to improve the guest experience.”

Chris Westcott
CEO, Iron Hill Brewery & Restaurant

A person sits cross-legged in a meditative pose, hands forming a circle, appearing calm and centered—much like the focus needed when completing a Guest Experience Survey, representing meditation or mindfulness.

“We’ve seen remarkable growth in both our NPS and online reputation, which has risen by 1.5 stars, since working with BBI.”

Dean Wilson
Director, Olive Tree Brasserie

A black silhouette of a person sitting at a desk, working on a laptop. The person appears focused, perhaps completing a Guest Experience Survey, with one leg crossed over the other and hands typing on the keyboard.

“BBI definitely gives you that power to make change. If you’re the kind of organization that is striving to be the very best then [BBI] gives you the information that you can act on.”

Richard Colclough
MD, Parogon Group

The Ultimate Guest Intelligence

Survey Studio is a Key Pillar of a Bigger, Holistic Guest Experience Platform

Integrations

Connect with tools you already use to collect more and better feedback.

Reputation Management

Close the loop on every digital touchpoint from a single inbox.

AI Sentiment Measurement

Surface and size difference-making strategy decisions fast.

Performance Intelligence

Fueling the AI Restaurant Command Center With Unrivaled Guest Experience Insights

The menu-level insights provided by Survey Studio combines with the rest of the BBI guest experience management solution to fuel our AI Restaurant Command Center – Performance Intelligence – with key guest experience inputs that accelerate sales and traffic.

Know what’s working, what’s failing, and exactly what to do next.
Dashboard displaying performance metrics for "BBI Kitchen," including sales data, average rating, visitor counts, and graphical trends. The interface features tabs for insights, financials, and team data with graphs and tables.
Average Star Rating and Guest Sentiment Example

Talk to us today!

Leave your contact details and we’ll get in touch to discuss how we can help.

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