Guest sentiment is more than just a measure of satisfaction—it’s a key driver of success.
Average Star Ratings (ASRs) provide an invaluable snapshot of how customers perceive a brand, influencing everything from repeat visits to revenue growth.
In highlighting the performance of top restaurant brands for Q3 of 2024, we want to (deservedly)sing their praise. But we also want to share what we think others can learn from them.
The Top Performers of Q3
The industry-wide ASR for Limited Service restaurants this quarter was 3.9, while Full Service restaurants averaged 4.3.
| Limited Services Restaurants (LSR) | Full Service Restaurants (FSR) |
|---|---|
| In-N-Out | Twin Peaks |
| Torchy’s Taco | The Capital Grille |
| Canva | Seasons 52 |
| Urbane Cafe | Eddie V’s |
| Velvet Taco | Willie’s Grill & Ice House |
Focusing on LSRs, the average rating of all feedback left in Q3 was 3.9. Our top performers significantly outperformed this.
Examining their guest reviews, they frequently mentioned speed of service, unique menu offerings, and consistent quality.
For example, Torchy’s Tacos earns rave reviews for its innovative flavors, while In-N-Out continues to shine for its simple yet high-quality approach to fast food.
Meanwhile in FSR, top restaurant brands that surpassed the ASR of 4.3 with standout performances saw a few differences in the themes of their positive reviews.
These include exceptional service, premium ambiance, and consistency in delivering elevated dining experiences.
The Capital Grille, for instance, is often lauded for its attentive staff and sophisticated atmosphere, while Twin Peaks wins guests over with its inviting, casual environment.
Best v. The Rest Breakdown: Comparison Highlights
The difference between the top-performing brands and the rest of the pack isn’t just numbers—it’s a matter of strategy.
By achieving a higher ASR, they see direct correlations to measurable benefits:
- Increased guest loyalty: Guests return to brands they trust for consistent quality.
- Higher revenue: Positive reviews drive traffic, boosting both in-store and digital sales.
- Enhanced brand reputation: A high ASR builds credibility and attracts new customers.
Even brands not in the top 5 restaurant brand list can close the gap by prioritizing guest feedback and operational excellence.
The top-performing brands in Q3 exemplify what it means to prioritize guest sentiment and achieve excellence.
However, success isn’t exclusive to the top 5—it’s attainable for any restaurant willing to invest in understanding and acting on guest feedback.