How Marketing Leaders Drive Wide-Spread ASR Improvement

[ft. Leaders from Keke’s Breakfast Cafe and Velvet Taco ]

How Marketing Leaders at Keke’s Breakfast Cafe and Velvet Taco Drive Wide-Spread ASR Improvement

Episode 5 | 11/21/24

Episode Overview

For restaurant brands, understanding and acting on guest feedback is no longer optional.

It’s a critical factor in driving sales, improving operations, and brand health.

In a recent Lesson from the Field, industry leaders from Keke’s Breakfast Cafe and Velvet Taco shared how reviews shape the future of restaurants. Here are the key takeaways of how they use feedback to drive success.

Key Takeaways:

[Insight #1] – The Correlation Between ASR & Sales

Research shows that even a half-star improvement in ASR can lead to substantial sales growth.

[Insight #2] – Guest Reviews are a Key Local Marketing Channel

Guest reviews now serve as a primary tool for showcasing quality and connecting with the community.

[Insight #3] – Guest Feedback is a Predictor of Sales and Traffic

Guest feedback is a treasure trove of data and a predictor of how a restaurant unit is going to perform in the future.
Restaurants can use feedback to:
- Identify trends
- Make proactive adjustments
- Plan marketing strategies

[Insight #4] – Guest Feedback is a Source of Insight Against the Competition

Guest feedback helps brands gauge their performance against competitors. Identify areas where you outperform competitors and protect those strengths. Regional insights can also help brands adapt strategies to local markets.