Video CASE STUDY: Kura Sushi

Kura Sushi “Lives and Dies” by BBI

A plate of sushi with various toppings sits on a conveyor belt at Kura Revolving Sushi Bar. Above, the Kura logo and text read, "Kura Revolving Sushi Bar," with stylized Japanese characters in the design.

“BBI is the only platform that is like comparing apples with apples. I honestly live and die by the data.”

Arlene Estrada Petokas – Chief People Officer, Kura Sushi USA
Image of Arlene Petokas Smiling woman with shoulder-length black hair, wearing a sleeveless black top with a ruffled collar. She's standing outdoors against a stone wall, wearing small earrings and a necklace with a reddish pendant. Background is softly blurred.

Video Interview

How BBI + Kura Sushi Partner for Success

BBI Enables Kura Sushi to Know “Is it Us or the Market”?

BBI provides Kura Sushi with highly meaningful comparisons that sets the company up for success in its talent management strategies.

How BBI Supports Growth and Expansion

As a brand that is growing, Kura Sushi needs significant guidance when exploring where and when to open new locations. BBI is a critical partner for these decisions.

How BBI Empowers Kura Sushi to Manage Employee Retention

Low employee turnover directly correlates to improved guest experience and higher sales and traffic. BBI empowers Kura Sushi to keep this as low as possible.

About Kura Sushi

Kura Sushi originally started in Japan before expanding into the US 15 years ago. The brand is now at 73 units in the US with imminent plans to open a further 12 locations (it has around 650 units globally).

The brand has expanded to be unequivocally the number one revolving (Kaiten) sushi concept in the US with locations in 20+ states and the only one on the NYSE.

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